CONTEXTUAL DESIGN

VISUAL IDENTITY

An image showcasing the CONT project.

CLIENT:
YEAR:
ASSIGNMENT:
7.2
/10

TEDx (fictional)
2019
Visual identity

THE ASSIGNMENT

Design a dynamic visual identity for the TEDx “Let’s Create”event and design two posters showcasing this.

PROCESS

Starting this project I did some research regarding TEDx in general. One aspect that caught my eye was the concept that ideas grow, they start as a little seed and grow bigger. Another idea that I had was using bricks to represent the “Let’s Create” theme.

After deciding on working with this concept I went and got a camera at school and went home to take pictures. In these pictures I positioned bricks in an X shape between the growing weeds.

RESULT

A visual identity for the TEDx “Let’s Create” event including two posters, a landingpage, a mug and even a brick.

CHECK IT OUT

An image showcasing the CONT process.